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First Module - Digital Marketing Fundamental & Concept

What are Digital Marketing, Online Marketing, and Internet Marketing?
How to Get Traffic – Direct (Free), Search Engine (Free), SEM/PPC (Paid), and SMO (Free)
What is SEO (Search Engine Optimization)?
Why we use/do SEO?
Part of SEO - On Page Optimization (On site work), Off Page Optimization (Off site work)
What is Search Engine?
Major Search Engines - Google, MSN (Bing), Yahoo etc
Directories vs. Search Engines?
How search engines work?
Older Vs New SEO Process
Black Hat SEO / White Hat SEO/Gray Hat SEO
SEO Starts before Website
Proper Topic Selection
Target Audience Selection (Google Trends =
Web Hosting & Domain Name
Static Vs Dynamic Websites

Second Module - On Page Optimization

What is On Page Optimization?
Initial Site Analysis
Competition Analysis
Keyword Research (Best Tools) - Finding appropriate Keywords
(Keyword Competition, Placement, Density, Stuffing, Long Tail and Short Tail Keywords, Geographical Keyword,
Brief Keyword Competition Review)
Page Layout, Navigation & Design of the website (Site Structure)
Meta Tags (Meta Title, Description and Meta Keyword)
URL Structure Analysis
Heading Tags, (H1, H2, H3)
SEO Friendly Content Optimization
Optimizing Images (Alt image Tags),
Video Optimization
Internal vs. External Links
Creating Robots File (robot.txt)
Google webmaster Tool Account Setup & Management
Yahoo and Bing webmaster Tool Account Setup & Management
Google Analytic (Statistics) Setup & Management (Track Visitors)
Creating Google, Yahoo & Bing Sitemap (XML & TXT) and their submission
Canonical /404 Implementation
HTML and CSS Validation
Uploading websites through FTP Software’s like Filezilla Core FTP etc
Speed up Website
Bounce Rate (Behavior) –

Third Module - Off Page Optimization

What is off page optimization? Orwhat is Link Building (Back link Creation)?
How important Off Page Optimization is?
Why is Anchor Text Important?
Types of Link Building? (Also Internal and External)
Benefits of Link Building (Benefit of Off page submission)
What are the important criteria’s for Quality Link Building (Quality Off page Submission)?
Link Building Techniques or Off Page Submission Techniques
Directory Submission (D-Moze)
Submitting Site to Search Engines
Social Bookmarking Submission
Articles Submission
Press Release Submission (PR submission) & news Syndication
Classifieds Submission – add posting
Forum Posting (Forum Participation)

*Blogs Creation
*Blogs Submission, Posting
*Blogs Commenting
How to do Guest posting on high PR sites
Business Listing & Local Listing
PDF Submission
Yahoo Q n A
Wikipedia Link
Video Submissions
Link Building (Link Exchange)

Fourth Module - Social Media Optimization (SMO)

What is SMO (Social Media)?
Why Social Media is Very Important for Online Promotion (Benefits)
Social Media Sites (,, Google+ etc )
Facebook Account Creation
How to create a Business page on Facebook
Micro Blogging with Twitter
How to Create a Business Page on Twitter
How to Increase Twitter Followers
Google+ Account Creation
How to create a Business page on Google+
Business Promotion with LinkedIn
How to Create Profiles on LinkedIn
Youtube Channel Creation
Introduction to Social Bookmarking

Fourth Module - Social Media Optimization (SMO)

Introduction to AdWords
Account management
Campaign and ad group management
Keyword targeting
Language & location targeting
Ad formats
Budgets and bidding
Measurement and optimization
Managing multiple accounts
Ad Formats
Ad & Site Quality
AdWords Tools
Performance Monitoring and Reporting
Optimizing Performance
Performance, Profitability, and Growth
AdWords API
Display ads on the Google Display Network
Display ads on YouTube
Display ads on mobile devices
Mobile Tracking Installation Management
Google Analytics
E commerce Tracking Analytics

Six Module - Google Update, Tools

What are Search Engine Algorithms - Latest Updates in Google?
Google Caffeine Update
Google Page Rank Update
Google Panda Update
Google Penguin Update
Google EMD Update
Google Humming Bird Update
Sandbox Effect

Some Important SEO Tools
Google Keyword Tool
Google Analytics Tool
Google Keyword Tool and Other(Keyword Planner, Word Tracker, Keyword Spy)
Google Hot Trends
Duplicate Content Checker (if published = ,
Keyword Density Checker
Bulk C-class IP checker
Bulk Page Rank Checker
Bulk Authority Checker
Domain Age Tools =
Broken Links Checker Tool =

Summary of Course

Work On This Strategy

Page Rank
Alexa Rank
Decrease Bounce Rate

How to Gain Above Goal

All On Page Criteria Follow
Loading Time : Page Speed
Content Is King – Only Unique Content
Blog Submission / Page update in Website/Blog Submission Web 2.0 Properties
Internal Linking likeWikipedia all top News Site – also mention some Authority Site
Quality SMO (Facebook, Google+ Twitter, Some Local Site & Bookmarking Site) -

Off Page Activity

  • Social Bookmarking Submission (30)
  • Press Release (Paid)
  • Classifieds Submission (For Local Business) –Country Wise
  • Business Listing (For Local Business)
  • Guest posting
  • Blog Comments
  • Video Submissions
  • Yahoo QnA
  • Wikipedia Links

Result --
Frequently Pages indexed in Google
Inner Pages Rank in Google without Off Page
Increase Goolge PR, Increase Alexa Rank, Increase Traffic , Take Your Business to the Next Level

Always Follow This Steps
Keyword Research (Choose Low Competition keyword –Long Tail Keyword -100)
Competitor Analysis (Back link –
Meta & Title Tag (Keyword Placement in Title Tag)
Update Quality Content
Creating quality back links for your site
Forum Posting
SEO News

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